Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Download this framework to help you see where you stand compared to your peers on the road to data strategy, insight & intelligence maturity. When you join Propolis – our community for B2B marketers – ...

From establishing team leaders to understanding your own data, there’s a lot to keep in mind when developing a well-thought-out data governance strategy. However, with the right team and know-how, a ...

In this issue, we begin with the strategy dimension. The next two issues will review people and technology dimensions, respectively. A digital-first strategy begins with a digital offering. A ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

The Department of Energy (DOE) has unveiled its inaugural Enterprise Data Strategy, a comprehensive framework designed to transform data practices across the DOE complex for fiscal years 2025 through ...

Digital transformation involves a radical change in the way firms create and capture value through a digital value loop. Unlike the traditional IT-enabled innovations where the focus was often to ...

Formalizing a Strategic Framework to Propel Qatar National Vision 2030 with Secure Cloud and AI Foundation for Digital ...