If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

World Thinking Day, celebrated annually on February 22, is an opportunity for businesses to think creatively and foster innovation. Originally rooted in global Girl Guiding and Girl Scouting, the day ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

I am looking for ways to promote my business on a low cost budget. Do you have any experience with public relations? Let’s catch everyone up. According to the Small Business Encyclopedia, public ...

Every time Alexandra publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approach the same topic, this time from the brand’s point of view.

Social media can help small businesses find customers, but the platforms regularly change algorithms. With the holidays approaching, it's crucial to promote your brand on social ahead of the shopping ...