GRAND FORKS – Grand Forks has been “A Place of Excellence” for about 20 years, but nobody at City Hall seems to know where the slogan came from. Community Relations Officer Pete Haga couldn’t find ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

When Gisele Littrell, 43, moved to Erie in November 1991, she was baffled to hear longtime area residents calling it “Dreary Erie” and “Mistake by the lake.” “That’s all we heard, and it grated on us, ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

Multiculturalism, bilingualism, consumer diversity and predominance of polysemous slogans has increased the complexity of consumer and advertiser interactions. Ad research considering the subjective ...

Slogans can, but do not always, function as trademarks. To be sure, the United States Patent and Trademark Office (“USPTO”) frequently allows slogans such as JUST DO IT! or QUALITY THROUGH ...

This is a country of advertising, punchy phrases and memorable slogans. So it may not be surprising that one Maryland town has crafted its own catchy warning designed to help curb one of the ...

This year has been a terrible one for a lot of things, including presidential campaign slogans. Jay Townsend, a Republican political consultant who has worked on four presidential campaigns, says, "At ...

SUMMERVILLE, S.C. (WCBD) – The Town of Summerville is launching a grant-funded tree planting campaign, and they need your help deciding on a slogan. Town leaders say the goal of the campaign is to ...